The Business Book: Big Ideas Simply Explained (DK Big Ideas)

Description Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.  This captivating book will broaden your understanding of Business, with: – Up to 100 quotations from the great business thinkers and gurus– Packed with facts, charts, timelines and graphs to help explain core concepts– A visual approach to big subjects with striking illustrations and graphics throughout– Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell’s “tipping point”, Michael Porter’s “five forces”, and Meredith Belbin’s theories on effective teamwork, with fantastic mind maps and step-by-step summaries.  The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand. From the brand Shop new releases Shop cookbooks Shop history books Shop crafts and hobbies Shop gardening books Shop Travel Inspiration Shop popular culture books Shop coffee table books Publisher : DK; Reprint edition (November 20, 2018) Language : English Paperback : 352 pages ISBN-10 : 1465475885 ISBN-13 : 978-1465475886 Item Weight : 2.1 pounds Dimensions : 7.75 x 0.87 x 9.19 inches Customers say Customers find the book’s content comprehensive, explaining all business concepts simply. The illustrations receive positive feedback for being nice. However, the readability receives mixed reactions, with some finding it an easy read while others find the page layout unsettling. AI-generated from the text of customer reviews